It will help Hershey in isolating the costs and identifying critical success factors. In Sugar The company can use one or more of these segmentation strategies to choose the right market segments and develop an effective Marketing Strategy.
The geographic segmentation divides the market according to geographic areas, like- city, country and region. Here learning means experience which the consumers already have of the products.
The photo-rich app of Instagram is, quite possibly, the most critical social media channel for Take 5. Occasions forces the consumers to purchase the chocolates.
Journal of Business Research, 65 11 In the proposed integrated marketing communications IMC plan, the focus will be towards taking advantage of the strengths that both Take 5 and the Hershey Company have.