This includes such people as your banker, venture capitalists, credit rating firms, vendors, and others. Programs devoted to general investment strategies and the changing fortunes of large companies can be found, of course, but the broad-based nature of broadcasting makes it difficult, if not impossible, to launch programs aimed at narrow niche audiences like dental instrument manufacturers or accounting firms, for example.
Ying Xu and Ken Ryan. If you are writing for third parties outside of your business, their needs and expectations will govern the type of information and level of detail in your plan.
Through your competitor analysis, you will also have to create a marketing strategy that will generate an asset or skill competitors don't have, which will provide you with a distinct and enduring competitive advantage.
Sources of Information. McCollum, Tim. You'll also want to consider how often you'll be updating your plan.
It could be longer, depending on how complicated the use of funds may be, but the summary of a business plan, like the summary of a loan application, is generally no longer than one page.