Toy retailing in india

And from a retailer's perspective, toys don't make economic sense because not only are the number of children playing with toys reducing, the margins in the business are also coming down.

However, as of now, the base is small. We expect the market to grow exponentially as business and purchasing power keep growing.

toy industry in india ppt

Hamleys has about stores globally and 87 of them are in India with Reliance planning to add more this year. But in India, the company's retail strategy has been fragmented, points out Shrikhande. The model has worked well for us.

Key players in indian toy industry

However, as of now, the base is small. The likes of Walmart and Target clinched deals for major toy licences and soon consumers didn't feel the need to visit a Toys R Us store just to buy toys; they could do that while buying groceries. Mothercare said like-for-like sales in the UK declined by 8. Future of Indian toys market is extremely promising: R. Apart from creating experiences, established toy manufacturers also need to offer quality toys at affordable prices. They buy toys with certain features because they believe it would help their child. Flipboard Reliance Retail toying with buying out Hamleys The talks with Hamleys could be a part of Reliance Industries new strategy of focusing its attention on its retail business.

Bulky packaging means a toy box occupies a lot of place and doesn't justify the per square feet profitability. In summerwhen the online mega store Flipkart announced its entry into the toys space, trade sources were excited.

It isn't too difficult to find small toy shops selling replicas of Marvel or Mattel characters at a fraction of the price. My child isn't a walking advertisement," she says. It has also driven several smaller toy importers out of business. The retailer was heavily in debt, but the bigger reason for its downfall, according to experts, was its complacency.

Digital play Then there is the growing popularity of video and online gaming, an area in which players like Hamleys lag. In Conclusion No doubt, pricing is an important factor and a highly elastic one at that.

Toy industry in india 2017

We had to choose as we couldn't do everything," explains Kumar. It works brilliantly for the hurried shopper who wants to pick up something within a budget. Even as importers such as Jaishankar have tried to source toys from alternative locations, toys from China continue to be held up at ports across the country. We have a full fledged quality control team who ensure that the products conform to the relevant quality standards. We are now focusing on building our own brands in addition to representing many of the leading toy brands like LEGO, Hasbro, Takara Tomy, Leapfrog, Siku , ravensburger etc in the Indian market. Is Funskool going international too? Her mother, Amrita Mishra, a banker by profession, says she got the piece set carted all the way from the US during the last Black Friday sale. But the fact remains that getting access to well-priced good quality toys is a huge challenge in India. There were a few toy stores in my locality, but they have shut down or scaled down. In fact, Shoppers Stop has drastically cut down its toy retail space in the past few years. According to consulting firm Technopak Advisors Pvt. When seen in the context of geographical spread, the absence is starker. The single biggest hurdle to the growth of toy retail in India is the unviable rentals in shopping malls.
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Hamleys: Reliance opens th Hamleys store in India, Retail News, ET Retail